Most of it would cover similar ground and reinforce conventional wisdom. Some of it would be flat-out wrong. And nearly all of it would lack scientific underpinnings and be based solely on personal preference and anecdotal evidence.
So what should you believe? Better yet, what do the empirical studies say about making website copy easier to read? It turns out that those studies say quite a lot. And much of it is contrary to commonly held beliefs. Below are five design tips culled from research conducted by a number of well-known,reputable institutions –— from Stanford University to Nielsen Norman Group.
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